Everybody seems to be writing about Twitter. I can’t decide whether it’s so big because people think it’s cute, because people think it has marketing potential, or because it’s just so popular that they want to jump on the bandwagon. Nonetheless, it seems like I’m reading something about Twitter just about every day. The Twitter “micro-blogging” phenomenon is pretty intense. I can certainly see that it has a huge potential for marketing spontaneity: if your target market is the shopping […]

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